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Collaborating with Leo Burnett

Posted on: 15th Jun 2021

Year 12 Media students took part in an interesting and engaging lesson with Leo Burnett, an American advertising agency based in Saatchi & Saatchi.

Students ventured to the offices in Chancery Lane and Brixton Windmill and were challenged to create a media campaign for Leo Burnett to inspire diverse young people to consider careers in advertising, by identifying the barriers that prevent those people from pursuing such roles. All students were incredibly creative in their thought process, devising imaginative campaigns to reach out to their target audience and inspire them. Throughout the process, students had to develop a creative treatment for a campaign and device on the best execution, whether it be film, user-generated content or social media. The next steps will be to work with Leo Burnett’s professional production team to create the campaign they have devised.

The experience offered students priceless work experience on a real project that will add huge value to their personal statement or job application, working alongside professionals to produce creative work whilst networking, building relationships with people who could offer them careers in the future, developing their confidence and skills such as teamwork, communications, creativity, problem solving and business awareness.

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